The cost of giving something away!

Wired.  But instead of the few hundred downloads Fleishman expected, the book was downloaded about 10,000 times in just 36 hours. And because he’s charged incrementally for bandwidth, Fleishman estimates he could be billed $15,000 at the end of the month — possibly a lot more.  “It’s a financial catastrophe,” said Fleishman. [John Robb’s Radio Weblog]