… comes from a nice NYT profile of Lynne Truss, author of Eats, shoots and leaves, the best-selling book on the importance of the apostrophe.

Asked if he had any insight into the book’s popularity, Andrew Franklin, whose tiny company, Profile Books, published it in Britain, appeared to give the question extended thought. “I have a theory,” he finally said. “It’s very sophisticated. My theory is that it sold well because lots of people bought it.”