Nice piece in the Wall Street Journal by Lee Gomes.

There is a new and insidious threat to the World Wide Web: a slowly rising tide of “original content” on Internet sites that is at best worthless, and at worst possibly even dangerously inaccurate.

I should know; I’ve been writing some of the stuff myself.

Understanding what’s happening requires a lesson in modern Web economics. If there is a topic in the news, people will be searching on it. If you can get those searchers to land on a seemingly authoritative page you’ve set up, you can make money from their arrival. Via ads, for instance.

It’s a wicked world out there. Sigh.