This morning’s Observer column
Pornhub is essentially a specialised social media site: think of it as YouTube for porn. People can freely upload dodgy videos and they are hosted on the site with relatively little (if any) moderation. Not surprisingly, therefore, Pornhub suffers from the same chronic problems with user-generated content as do YouTube and Facebook. But it took Kristof’s article to put a bomb under its owner. When MindGeek began to feel the heat, its first step was to ban uploads by unverified users and to disable video downloads – to make it harder for users to save a copy of an abusive video for reuploading elsewhere. But this – of course – left millions of previously uploaded videos available, and so eventually MindGeek pulled the plug on all videos from unverified users. Poof! Terabytes of crap vanished down the digital plughole.
It would be nice, in this festive season, to think that MindGeek suddenly saw the moral light. Likewise, it would be nice to see pigs fly in close formation. Fabulously profitable corporations don’t do ethics. So what changed? Simply this: on 10 December, Mastercard and Visa announced that they had prohibited the use of their cards on Pornhub. It’s the old story, in other words: money talks…