… was the timeless tabloid headline devised by Vinnie Musetto, a former editor at the New York Post, who recently passed away and was accorded respectful obituaries in various newspapers. It ranks with “Small Earthquake in Chile. Not many dead”, which Claud Cockburn claims once won a competition at the London Times for the most boring headline.

Writing in the New Yorker, John Cassidy sees a new role for the late Mr Musetto as “the Godfather of Clickbait”. He’s right.