Useful piece in Slate by Edward Jay Epstein…
Once upon a time—two generations ago—the movie business was about making movies. Nowadays, it is about creating intellectual property that can be licensed in a raft of different markets. The Hollywood studios still make movies, of course, but by 2005, only 14.2 percent of their revenues came from movie ticket sales, while 85.8 percent came from licensing or selling their products for use in the home. (Click here for the studio revenue numbers.) Until 2005, the studio’s principal access to the home market came through pay TV, free television, video rentals, and DVD sales. But now, with products such as Apple’s video iPod and TiVo-type digital recorders becoming widely available, Hollywood is inching toward an even more lucrative way of exploiting the home market…