Tech Review reminds us that

Today is the release date for Bubble, a new film directed by [Steven] Soderbergh and released by HDNET Films, an upstart film company cofounded by [Mark] Cuban. Setting Bubble apart from, say, Nanny McPhee and Big Momma’s House 2, two other films debuting on Friday, is that the film will be available in cinemas and on the HDNET cable channel on the same day. What’s more, just four days later, it will be out on DVD. In other words: there will be no “window” between its theatrical release and its availability for home viewing.