According to the Guardian‘s report of a survey of what people think of various brands, the winners and losers are:

Top six best loved brands (percentage of vote):
1 Google (31.6)
2 Tesco (28.6)
3 Nokia (21.9)
4 eBay (19.2)
5 Persil (18)
6 Dell (17.4)

Top six most hated brands (percentage of vote):
1 Pot Noodle (20.6)
2 QVC (19.2)
3 Novon washing powder (15.2)
4 McDonald’s (14.8)
5 Tiny (14.7)
6 Fiat (13.6)

Just thought you’d like to know. Er, I’d never heard of Novon. And what, pray, is Tiny?

The survey measured “consumers’ emotional attachment to brands rather than their buying habits”.