And now for something complete different… corporate blogging

Seems to me a contradiction in terms. Blogging is a personal activity (though I can understand project teams having a collective Blog). But the NYT is adamant that corporate executives “are beginning to participate in an activity once thought to be the preserve of technology geeks and political partisans.

Executives are beginning to blog.”

Hmmm… The first corporate Blog cited looks pretty awkward. It’s written by the CEO of a conference-organising firm and suggests that he can’t quite disentangle his personal thoughts from his CEO-think. Another example is written by a PR executive, and the third is Tim O’Reilly’s wonderful Blog, which doesn’t really count because although Tim runs a terrific company, in spirit he’s a geek.