Yep. According to the New York Times,

Amazon introduced a grocery store last week, complete with sales rankings, customer reviews and recommendations. (For the record, customers who bought Froot Loops also bought digital pedometers. Who knew?) It is the 34th product category Amazon has rolled out since it started expanding in the late 1990’s, but for some it is the most puzzling, since it calls to mind some of the worst Internet business debacles on record…