Neilsen’s Top Ten Web Mistakes of 2002

Sounds corny, but isn’t. He even identifies my pet hate — sites that are coy about revealing the price of what they are selling. When I go looking for product information, I am after two things: (a) specification and (b) price. Any site which give me prices up front stands a better chance of getting my business. Otherwise I move on. Another Neilsen pet hate is inflexible search engines — i.e. ones that will only give you a result if you get the query exactly right. (Useless if you don’t know how the database behind the engine has been designed.)