Memex 1.1

John Naughton's online diary

Memex 1.1

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When all else fails, try Banner Ads

Posted on December 12, 2002 by Administrator

When all else fails, try Banner Ads

The FBI has decided to put banner ads on Lycos in an attempt to catch one of the most wanted fugitives in the US. Hasn’t anyone told them about the infinitesimal clickthrough rate on ad banners?

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