Interesting blog post by Darren waters.

It seems to me that there are fewer and fewer water cooler moments, in part because television has become less of a cohesively social experience.

PVRS, video on demand, BitTorrent, digital download stores, DVD box sets have all helped to fracture the common viewing experience.

We tend to watch our TV content out of sync with one another these days.

But last night I experienced a water cooler moment as a programme was being broadcast. It was social TV at the point of broadcast, and it was thanks to Twitter…

Needless to say, I found the post from Darren’s Twitter stream!