It’s that time of year again — the world’s bosses have gathered in Davos to do some schmoozing and pretend they have social consciences. Bill Gates delivered his plea for a kinder, gentler capitalism*, for example, which is bit like hoping that wild boars will learn to respect suburban flower-beds.

Needless to say, the Google boys are there — and there’s a substantial YouTube presence as a result. See, for example, the Davos question where the fat cats post their answers to the question “What one thing do you think that countries, companies and individuals must do to make the world a better place in 2008?”.

*Footnote: latest kinder, gentler capitalist results. Microsoft sales up 30%, profits up 79%.