This morning’s Observer column…
Ask a liberal to give an example of an oxymoron (a contradiction in terms) and s/he will invariably say ‘military intelligence’. Ask an old-style television executive and you will get the reply: ‘user-generated content’. That’s because in the glory days of broadcast TV, viewers were assumed to be incapable of generating anything, with the possible exception of subscriptions to sports channels. The idea that couch potatoes might create content was deemed ludicrous. And even if the saps could create something, there was no way of publishing it. QED.
So here’s your starter for 10. Who said this?
‘Power is moving away from the old elite in our industry – the editors, the chief executives and, let’s face it, the proprietors. A new generation of media consumers has risen demanding content delivered when they want it, how they want it, and very much as they want it. This new media audience – and we are talking here of tens of millions of young people around the world – is already using technology, especially the web, to inform, entertain and above all to educate themselves. This knowledge revolution empowers the reader, the student, the cancer patient, the victim of injustice, anyone with a vital need for the right information.’…