Er, from Gizmag:

Auto Skins is a product that has been on the Australian market for several years. Developed by the aptly named promotional company Decently Exposed, the AutoSkin is a digitally coloured skin for automobiles. You can have high resolution artwork emblazoned on the skin which is then bonded to the car and indestinguishable from normal paint other than its at photographic reproduction quality. The AutoSkin has the double advantage of forming a protective coating which can be stripped off to reveal the original, as-new unblemished duco the car came with. Over 2500 cars have been reskinned to date with corporate branders the logical first-movers, but an increasing number of innovative marketers and consumers keen to individualise their most public personal expression.

Hmmm… Wouldn’t it be nice to be able to go round putting new skins (bearing environmental messages) on SUVs…