A deal a day keeps bankruptcy at bay

Here’s an novel twist — an e-commerce site that sells only one thing a day. That’s it — when it’s the stock is sold, the store effectively closes for the day. Think of it as an anti-portal. And yet Woot.com has apparently racked up sales of $10 million in about five months. When I last looked, it was selling a wireless adapter for Sony Playstations at $10 (plus $5 p&P) a go. Part of its success may be due to the fact that it makes intelligent use of RSS in a way that online stores selling thousands of items cannot do.