Trump’s media strategy: “darkly brilliant”

Bret Stephens of the WSJ gave the Daniel Pearl Memorial Lecture this week at UCLA. It’s well worth reading in full, but this bit is really fine:

Ideologically, the president is trying to depose so-called mainstream media in favor of the media he likes — Breitbart News and the rest. Another way of making this point is to say that he’s trying to substitute news for propaganda, information for boosterism.

His objection to, say, the New York Times, isn’t that there’s a liberal bias in the paper that gets in the way of its objectivity, which I think would be a fair criticism. His objection is to objectivity itself. He’s perfectly happy for the media to be disgusting and corrupt — so long as it’s on his side.

But again, that’s not all the president is doing.

Consider this recent exchange he had with Bill O’Reilly. O’Reilly asks:

“Is there any validity to the criticism of you that you say things that you can’t back up factually, and as the President you say there are three million illegal aliens who voted and you don’t have the data to back that up, some people are going to say that it’s irresponsible for the President to say that?”

To which the president replies:

“Many people have come out and said I’m right.”

Now many people also say Jim Morrison faked his own death. Many people say Barack Obama was born in Kenya. “Many people say” is what’s known as an argumentum ad populum. If we were a nation of logicians, we would dismiss the argument as dumb.

We are not a nation of logicians.

I think it’s important not to dismiss the president’s reply simply as dumb. We ought to assume that it’s darkly brilliant — if not in intention then certainly in effect. The president is responding to a claim of fact not by denying the fact, but by denying the claim that facts are supposed to have on an argument. [Emphasis added]

He isn’t telling O’Reilly that he’s got his facts wrong. He’s saying that, as far as he is concerned, facts, as most people understand the term, don’t matter: That they are indistinguishable from, and interchangeable with, opinion; and that statements of fact needn’t have any purchase against a man who is either sufficiently powerful to ignore them or sufficiently shameless to deny them — or, in his case, both.

This is brilliant. Really nails it.