Zuckerberg’s problem: he makes money from fake news

This morning’s Observer column:

Zuckerberg says that he doesn’t want fake news on Facebook, but it turns out that getting rid of it is very difficult because “identifying the ‘truth’ is complicated”. Philosophers worldwide will agree with that proposition. But you don’t need to have a Nobel prize to check whether the pope did indeed endorse Trump or whether Clinton conducted the supposed purchases of arms or a Maldives house.

Zuckerberg’s problem is that he doesn’t want to engage in that kind of fact-checking, because that would be a tacit acknowledgement that Facebook is a publisher rather than just a technology company and therefore has some editorial responsibilities. And what he omits to mention is that Facebook has a conflict of interest in these matters. It makes its vast living, remember, from monitoring and making money from the data trails of its users. The more something is “shared” on the internet, the more lucrative it is for Facebook…

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