The future’s already here

The Observer has an edited version of my rant to the Society of Editors Conference in Glasgow…

In any other industry, the discovery that your potential future customers weren’t interested in buying your product would prompt an investigation into whether there was something wrong with the product. But what one hears – still – from the newspaper industry is that there’s something wrong with the customers. And what one finds, on closer examination, is that the industry seems determined either to insult or to ignore them…