Because Apple makes money by selling phones rather than advertising, it has been able to hold itself up as a guardian against a variety of digital plagues: a defender of your privacy, an agitator against misinformation and propaganda, and even a plausible warrior against tech addiction, a problem enabled by the very irresistibility of its own devices.
Though it is already more profitable than any of its rivals, Apple appears likely to emerge even stronger from tech’s season of crisis. In the long run, its growing strength could profoundly alter the industry.
For years, start-ups aiming for consumer audiences modeled themselves on Google and Facebook, offering innovations to the masses at rock-bottom prices, if not for free. But there are limits to the free-lunch model.
If Apple’s more deliberate business becomes the widely followed norm, we could see an industry that is more careful about tech’s dangers and excesses. It could also be one that is more exclusive, where the wealthy get the best innovations and the poor bear more of the risks.
Yep. They wind up as feedstock for surveillance capitalism. The moral of the story: honest business models — in which you pay for what you get — are better. Or, as Manjoo puts it:
The thrust of Apple’s message is simple: Paying directly for technology is the best way to ensure your digital safety, and every fresh danger uncovered online is another reason to invest in the Apple way of life.
The problem is that that particular ‘way of life’ is expensive.
It’s hard to believe but Apple has 800 people working just on the iPhone camera. Every so often, we get a glimpse of what they are doing. Basically, they’re using computation to enhance what can be obtained from a pretty small sensor. One sees this in the way HDR (High Dynamic Range) seems to be built-in to every iPhone X photograph. And now we’re seeing it in the way the camera can produce the kind of convincing bokeh(the blur produced in the out-of-focus parts of an image produced by a lens) that could hitherto only be got from particular kinds of optical lenses at wide apertures.
Matthew Panzarino, who is a professional photographer, has a useful review of the new iPhone XS in which he comments on this:
Unwilling to settle for a templatized bokeh that felt good and leave it that, the camera team went the extra mile and created an algorithmic model that contains virtual ‘characteristics’ of the iPhone XS’s lens. Just as a photographer might pick one lens or another for a particular effect, the camera team built out the bokeh model after testing a multitude of lenses from all of the classic camera systems.
Really striking, though, is an example Panzarino uses of how a post-hoc adjustable depth of focus can be really useful. He shows a photograph of himself with his young son perched on his shoulders.
And an adjustable depth of focus isn’t just good for blurring, it’s also good for un-blurring. This portrait mode selfie placed my son in the blurry zone because it focused on my face. Sure, I could turn the portrait mode off on an iPhone X and get everything sharp, but now I can choose to “add” him to the in-focus area while still leaving the background blurry. Super cool feature I think is going to get a lot of use.
Yep. Once, photography was all about optics. From now on it’ll increasingly be about computation.
All three products (counting XS and XS Max as a single product in two sizes, which, as I’ll explain later, is how to think about them) are interesting, but to me, the Series 4 watch was the standout of the show. The XS and XR iPhones are refinements to the landmark X that was announced last year. The Series 4 watch is a landmark redesign.
I would argue that the landmark iPhone models were the original, the iPhone 4, the iPhone 6, and the iPhone X. It’s kind of interesting to me how the Apple Watch’s evolution has paralleled the iPhone’s. A first-generation model like nothing seen before, good enough to change an entire industry but deeply flawed in certain obvious ways. Second and third generation models that simply address those obvious flaws. And then a fourth generation model that takes things to an altogether new level, particularly pertaining to the display and the physical case of the device.
In the presentation, Apple executives made a big deal of the ECG feature of the new watch, especially the fact that it has FDA clearance. It is a big deal — as anyone with heart trouble will confirm. But Apple is being disingenuous in not acknowledging that they are late to this particular party. A company called AliveCor has been marketing an ECG monitor for the iPhone — and (irony of ironies) a special watch-band for the Apple Watch for some years. I know about it because a friend of mine found it to be a life-enhancing piece of kit. In fact, in lectures over the last two years I’ve been citing it as an example of the unquestionable upsides of mobile technology.
I guess those billionaire executives can’t bring themselves to admit that they’re behind some curves. That’s not to say that their implementation of the ECG tech isn’t neat. It is. But it’s not the first.
The brand most predictive of top income in 1992 is Grey Poupon Dijon mustard. By 2004, the brand most indicative of the rich is Land O’Lakes butter, followed by Kikkoman soy sauce. By the end of the sample, ownership of Apple products (iPhone and iPad) tops the list. Knowing whether someone owns an iPad in 2016 allows us to guess correctly whether the person is in the top or bottom income quartile 69 percent of the time. Across all years in our data, no individual brand is as predictive of being high-income as owning an Apple iPhone in 2016.
In the bad old days of the cold war, western political and journalistic institutions practised an arcane pseudoscience called Kremlinology. Its goal was to try to infer what was going on in the collective mind of the Soviet Politburo. Its method was obsessively to note everything that could be publicly observed of the activities of this secretive cabal – who was sitting next to whom at the podium; which foreign visitors were granted an audience with which high official; who was in the receiving line for a visiting head of state; what editorials in Pravda (the official Communist party newspaper) might mean; and so on.
The Soviet empire is no more, much to Putin’s chagrin, but the world now has some new superpowers. We call them tech companies. Each periodically stages a major public event at which its leaders emerge from their executive suites to convey messages to their faithful followers and to the wider world. In the past few weeks, two such events have been held by two of the biggest powers – Google and Apple. So let’s do some Kremlinology on them…
Here’s your starter for 10. Question: Apple’s website contains the following bold declaration: “At Apple we believe privacy is a fundamental human right.” What ancient English adage does this bring to mind? Answer: “Fine words butter no parsnips.” In other words, what matters is not what you say, but what you do.
What brings this to mind is the announcement that from now on, iCloud data generated by Apple users with a mainland Chinese account will be stored and managed by a Chinese data management firm – Guizhou-Cloud Big Data (GCBD). “With effect from 28 February 2018,” the notice reads, “iCloud services associated with your Apple ID will be operated by GCBD. Use of these services and all the data you store with iCloud – including photos, videos, documents and backups – will be subject to the terms and conditions of iCloud operated by GCBD.”
Apple Music serves as a “bridge” to translate iPhone market share into smart speaker share; services is a means, not an end, which is exactly what we should expect from a company with Apple’s vertical business model.
My Observercolumn on the tenth anniversary of the iPhone:
The iPhone made Apple the world’s most valuable company (with a market capitalisation of $771.44bn when I last checked) but, in a way, that’s the least interesting thing about it. What’s more significant is that it sparked off the smartphone revolution that changed the way people accessed the internet. Steve Jobs’s seminal insight was that a mobile phone could be a powerful, networked handheld device which could also be used to make voice calls. Turning that insight into a marketable reality was a remarkable achievement – commemorated last week by the Computer History Museum in a fascinating two-hour series of recorded conversations with the engineers who built the phone.
The result of this revolution is a world in which most people carry their internet connection around in their bags and pockets. It’s a world of ubiquitous connectivity in which people are never offline and are increasingly addicted to their devices. It’s got to the point where someone has coined a new term – smombies (zombies on smartphones) – to describe pedestrians who walk into obstacles because they are looking at screens rather than at where they’re going…