Facebook built internal tools to manage its damaged reputation when it should’ve been managing bigger issues. A Bloomberg report found that starting in 2016, Facebook developed and deployed two internal tools, dubbed Stormchaser and Night’s Watch, to track and combat misinformation about the company and its CEO Mark Zuckerberg. The tools also measured shifting public sentiment towards Facebook and its leaders.
Why it’s a big deal: Facebook was devoting its resources to managing its own reputation at a time when fake news and political manipulation were propagating on its platform.
What happens now: Facebook told Bloomberg it’s stopped using its Stormchaser tool, but the technology still exists. [Mark Bergen and Kurt Wagner / Bloomberg]