What the Internet tells us about human nature

This morning’s Observer column:

When the internet first entered public consciousness in the early 1990s, a prominent media entrepreneur described it as a “sit up” rather than a “lean back” medium. What she meant was that it was quite different from TV, which encouraged passive consumption by a species of human known universally as the couch potato. The internet, some of us fondly imagined, would be different; it would encourage/enable people to become creative generators of their own content.

Spool forward a couple of decades and we are sadder and wiser. On any given weekday evening in many parts of the world, more than half of the data traffic on the internet is accounted for by video streaming to couch potatoes worldwide. (Except that many of them may not be sitting on couches, but watching on their smartphones in a variety of locations and postures.) The internet has turned into billion-channel TV.

That explains, for example, why Netflix came from nowhere to be such a dominant company. But although it’s a huge player in the video world, Netflix may not be the biggest. That role falls to something that is rarely mentioned in polite company, namely pornography…

Read on