High IQ + childlike naiveté = Silicon Valley

Today’s Observer column:

Put simply, what Google and Facebook have built is a pair of amazingly sophisticated, computer-driven engines for extracting users’ personal information and data trails, refining them for sale to advertisers in high-speed data-trading auctions that are entirely unregulated and opaque to everyone except the companies themselves.

The purpose of this infrastructure was to enable companies to target people with carefully customised commercial messages and, as far as we know, they are pretty good at that. (Though some advertisers are beginning to wonder if these systems are quite as good as Google and Facebook claim.) And in doing this, Zuckerberg, Google co-founders Larry Page and Sergey Brin and co wrote themselves licences to print money and build insanely profitable companies.

It never seems to have occurred to them that their advertising engines could also be used to deliver precisely targeted ideological and political messages to voters. Hence the obvious question: how could such smart people be so stupid?

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Sexism in the Valley

This morning’s Observer column:

A few months ago, a Google engineer named James Damore wrote an incendiary internal memo on a 12-hour flight to China. He had just attended a “diversity programme” run by his employer, which had clearly annoyed or disturbed him. “I heard things that I definitely disagreed with,” he later told an interviewer. He said there was a lot of shaming at the programme. “They said ‘No you can’t say that, that’s sexist… You can’t do this…’ There’s just so much hypocrisy in a lot of the things that they’re saying.”

Damore’s 10-page memo – entitled “Google’s Ideological Echo Chamber: how bias clouds our thinking about diversity and inclusion” – went viral within Google, and eventually news of it reached the outside world. When it did, it provoked a predictable firestorm…

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