Ironic, too, the the UK is planning to leave the only organisation in the world that appears to be capable of taking on the tech giants.
There’s lots of media speculation that the European Commission will today fine Google $1.2B for abusing its monopoly of search in Europe. But, in a way, the fine is the easy bit. The harder question, says the New York Times, is how to ensure that the company complies with the ruling.
“The issue they’re facing is, how does the European Commission solve the underlying problem” of Google’s suspected antitrust abuse, said Christian Bergqvist, an associate professor of competition law at the University of Copenhagen, Denmark. “It will be very difficult to structure any remedy.”
As part of her decision, which is likely on Tuesday but may be delayed, Margrethe Vestager, Europe’s competition chief, is expected to call for Google to change how it ranks some of its search products to give its rivals — a collection of mostly small European and American tech companies — greater prominence when people search online.
How Google responds to these demands will be left to the company, which must provide the region’s authorities with potential technical solutions to counter its perceived antitrust abuse. Officials can ask for more changes if they are not satisfied with Google’s initial proposals.
The nub of it is that implementing the ruling would require greater oversight of Google’s products — possibly with independent monitoring of its search algorithms in Europe to guarantee that it continues to comply with the antitrust ruling. Since those algorithms are the company’s crown jewels, I can’t see it surrendering without a fight.
This one will run and run, in other words.
Google’s Chrome browser is popular world wide. And it turns out that many of its users don’t like ads — which is very naughty of them in an ad-based universe. But now there are rumours that Google plans to incorporate some kind of blocking of “unacceptable” ads in its browser. Which of course might be welcome to many users. But it would also make Google the arbiter of what is “unacceptable”.
From an interesting NYT piece on how Google is coining money by allowing firms to put product information in the space immediately below the search bar.
Product ads that appeal to shoppers are also strategically important because consumers are starting their online shopping at Amazon.com. Last year, a survey of 2,000 American shoppers found that 55 percent turn to Amazon first when searching for a product, while only 28 percent start with a web search.
This morning’s Observer column:
Ten years ago, [Sergey] Brin was running Google’s X lab, the place where they work on projects that have, at best, a 100-1 chance of success. One little project there was called Google Brain, which focused on AI. “To be perfectly honest,” Brin said, “I didn’t pay any attention to it at all.” Brain was headed by a computer scientist named Jeff Dean who, Brin recalled, “would periodically come up to me and say, ‘Look – the computer made a picture of a cat!’ and I would say, ‘OK, that’s very nice, Jeff – go do your thing, whatever.’ Fast-forward a few years and now Brain probably touches every single one of our main projects – ranging from search to photos to ads… everything we do. This revolution in deep nets has been very profound and definitely surprised me – even though I was right in there. I could, you know, throw paper clips at Jeff.”
Fast-forward a week from that interview and cut to Pittsburgh, where four leading professional poker players are pitting their wits against an AI program created by two Carnegie Mellon university researchers. They’re playing a particular kind of high-stakes poker called heads-up no-limit Texas hold’em. The program is called Libratus, which is Latin for “balanced”. There is, however, nothing balanced about its performance…
This morning’s Observer column:
On 25 October, the German chancellor, Angela Merkel, wandered into unfamiliar territory – at least for a major politician. Addressing a media conference in Munich, she called on major internet companies to divulge the secrets of their algorithms on the grounds that their lack of transparency endangered public discourse. Her prime target appeared to be search engines such as Google and Bing, whose algorithms determine what you see when you type a search query into them. Given that, an internet user should have a right to know the logic behind the results presented to him or her.
“I’m of the opinion,” declared the chancellor, “that algorithms must be made more transparent, so that one can inform oneself as an interested citizen about questions like, ‘What influences my behaviour on the internet and that of others?’ Algorithms, when they are not transparent, can lead to a distortion of our perception; they can shrink our expanse of information.”
All of which is unarguably true…
Some reflections on the symposium on “Digital Dominance: Implications and Risks” held by the LSE Media Policy Project on July 8, 2016.
In thinking about the dominance of the digital giants1 we are ‘skating to where the puck has been’ rather than to where it is headed. It’s understandable that scholars who are primarily interested in questions like media power, censorship and freedom of expression should focus on the impact that these companies are having on the public sphere (and therefore on democracy). And these questions are undoubtedly important. But this focus, in a way, reflects a kind of parochialism that the companies themselves do not share. For they are not really interested in our information ecosystem per se, nor in democracy either, if it comes to that. They have bigger fish to fry.
How come? Well, there are two reasons. The first is that although those of us who work in media and education may not like to admit it, our ‘industries’ are actually pretty small beer in industrial terms. They pale into insignificance compared with, say, healthcare, energy or transportation. Secondly, surveillance capitalism, the business model of the two ‘pure’ digital companies — Google and Facebook — is probably built on an unsustainable foundation, namely the mining, processing, analysis and sale of humanity’s digital exhaust. Their continued growth depends on a constant increase in the supply of this incredibly valuable (and free) feedstock. But if people, for one reason or another, were to decide that they would prefer to be doing something other than incessantly checking their phones, Googling or updating their social media statuses, then the evaporation of those companies’ stock market valuations would be a sight to behold. And while one can argue that such an outcome seems implausible, because of network effects and other factors, then a glance at the history of the IT industry might give you pause for thought.
The folks who run these companies understand this. For if there is one thing that characterizes the leaders of Google and Facebook it is their determination to take the long, strategic view. This is partly a matter of temperament, but it is powerfully boosted by the way their companies are structured: the founders hold the ‘golden shares’ which ensures their continued control, regardless of the opinions of Wall Street analysts or ordinary shareholders. So if you own Google or Facebook stock and you don’t like what Larry Page or Mark Zuckerberg are up to, then your only option is to dispose of your shares.
Being strategic thinkers, these corporate bosses are positioning their organizations to make the leap from the relatively small ICT industry into the much bigger worlds of healthcare, energy and transportation. That’s why Google, for example, has significant investments in each of these sectors. Underpinning these commitments is an understanding that their unique mastery of cloud computing, big data analytics, sensor technology, machine learning and artificial intelligence will enable them to disrupt established industries and ways of working in these sectors and thereby greatly widen their industrial bases. So in that sense mastery of the ‘digital’ is just a means to much bigger ends. This is where the puck is headed.
So, in a way, Martin Moore’s comparison2 of the digital giants of today with the great industrial trusts of the early 20th century is apt. But it underestimates the extent of the challenges we are about to face, for our contemporary versions of these behemoths are likely to become significantly more powerful, and therefore even more worrying for democracy.
This morning’s Observer column:
The question on everyone’s mind as Google hoovered up robotics companies was: what the hell was a search company doing getting involved in this business? Now we know: it didn’t have a clue.
Last week, Bloomberg revealed that Google was putting Boston Dynamics up for sale. The official reason for unloading it is that senior executives in Alphabet, Google’s holding company, had concluded (correctly) that Boston Dynamics was years away from producing a marketable product and so was deemed disposable. Two possible buyers have been named so far – Toyota and Amazon. Both make sense for the obvious reason that they are already heavy users of robots and it’s clear that Amazon in particular would dearly love to get rid of humans in its warehouses at the earliest possible opportunity…
“One easy way to forecast the future is to predict that what rich people have now, middle class people will have in five years, and poor people will have in ten years. It worked for radio, TV, dishwashers, mobile phones, flat screen TV, and many other pieces of technology.
What do rich people have now? Chauffeurs? In a few more years, we’ll all have access to
driverless cars. Maids? We will soon be able to get housecleaning robots. Personal assistants? That’s Google Now. This area will be an intensely competitive environment: Apple already has Siri and Microsoft is hard at work at developing their own digital assistant. And don’t forget IBM’s Watson.
Of course there will be challenges. But these digital assistants will be so useful that everyone will want one, and the scare stories you read today about privacy concerns will just seem quaint and oldfashioned.”
Hal Varian, “Beyond Big Data”, NABE Annual Meeting, September 10, 2013, San Francisco.