This morning’s Observer column about the strange fascination that the automobile industry has for otherwise sane geeks:
I remember once being in a British shopping arcade on the day that the local Apple Store opened for the first time. Long queues had formed from the moment the arcade gates had been unlocked that morning. Then came the magic moment: the glass doors opened, a hush fell on the assembled crowd, a group of T-shirted staff walked out, formed a human avenue leading into the store and then clapped rhythmically as the mob surged in. It was a truly extraordinary moment in which the conventional marketing mantra about the customer being king was turned on its head. In the case of Apple, it seemed, the customers felt privileged to be allowed to enter the store.
At the time, I concluded that much of this Apple worship could be put down to the astonishingly charismatic personality of Jobs. He was, after all, the only chief executive in the history of the world to be accorded the kind of adulation normally granted to rock stars and messiahs. Apple was obviously a one-man band and he was the Man. It seemed reasonable to conclude when he died, therefore, that the cult of Apple would diminish or at any rate that its share price would have peaked. An Apple car? Computer firm hires automotive engineers Read more
How wrong can you be? Jobs has been succeeded by Tim Cook, a nice man for whom the phrase “charisma deficit” might have been invented. But the cult of Apple is still going strong…