Sam Moyn is not impressed by Steven Pinker’s new book – Enlightenment Now:
In laying out his vision of betterment in Enlightenment Now, Pinker confronts alternative trends and looming threats for progress only in order to brush them off. He does not take seriously the risk of major catastrophes, such as the collapse of a recent era of peace or the outbreak of a global pandemic, which he believes is easy to magnify beyond reason. As for environmental degradation, humanity will surely find a way to counteract this in time. “As the world has gotten richer,” Pinker explains, “nature has begun to rebound”—as if the failure of a few prophecies of ecological disaster to come to pass on schedule means the planet is infinitely resilient. Once he gets around to acknowledging that climate change is an actual problem, Pinker spends much of his time attacking “climate justice warriors” for their anti-capitalist hysteria.
Lots more in that sceptical vein. Worth reading in full.
One of the most illuminating things you can do as a researcher is to go into Facebook not as a schmuck (i.e. user) but as an advertiser — just like your average Russian agent. Upon entering, you quickly begin to appreciate the amazing ingenuity and comprehensiveness of the machine that Zuckerberg & Co have constructed. It’s utterly brilliant, with a great user interface and lots of automated advice and help for choosing your targeted audience.
When doing this a while back — a few months after Trump’s election — I noticed that there was a list of case studies of different industries showing how effective a given targeting strategy could be in a particular application. One of those ‘industries’ was “Government and Politics” and among the case studies was a story of how a Facebook campaign had proved instrumental in helping a congressional candidate to win against considerable odds. I meant to grab some screenshots of this uplifting tale, but of course forget to do so. When I went back later, the case study had, well, disappeared.
Luckily, someone else had the presence of mind to grab a screenshot. The Intercept, bless it, has the before-and-after comparison shown in the image above. They are Facebook screenshots from (left) June 2017 and (right) March 2018.
Interesting, ne c’est pas?