Shattering the mask of the benevolent tech company

My Observer review of Jonathan Taplin’s Move Fast and Break Things:

Much has been made in previous histories of Silicon Valley’s counter-cultural origins. Taplin finds other, less agreeable roots, notably in the writings of Ayn Rand, a flake of Cadbury proportions who had an astonishing impact on many otherwise intelligent individuals. These include Alan Greenspan, the Federal Reserve chairman who presided over events leading to the banking collapse of 2008, and [Peter] Thiel, who made an early fortune out of PayPal and was the first investor in Facebook. Rand believed that “achievement of your happiness is the only moral purpose of your life”. She had no time for altruism, government or anything else that might interfere with capitalism red in tooth and claw.

Neither does Thiel. For him, “competition is for losers”. He believes in investing only in companies that have the potential to become monopolies and he thinks monopolies are good for society. “Americans mythologise competition and credit it with saving us from socialist bread lines,” he once wrote. “Actually, capitalism and competition are opposites. Capitalism is premised on the accumulation of capital, but under perfect competition, all profits get competed away.”

The three great monopolies of the digital world have followed the Thiel playbook and Taplin does a good job of explaining how each of them works and how, strangely, their vast profits are never “competed away”. He also punctures the public image so assiduously fostered by Google and Facebook – that they are basically cool tech companies run by good chaps (and they are still mainly chaps, btw) who are hellbent on making the world a better place – whereas, in fact, they are increasingly hard to distinguish from the older brutes of the capitalist jungle…

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