Why fake news won’t be easy to fix

This morning’s Observer column:

The debate about “fake news” and the “post-truth” society we now supposedly inhabit has become the epistemological version of a feeding frenzy: so much heat, so little light. Two things about it are particularly infuriating. The first is the implicit assumption that “truth” is somehow a straightforward thing and our problem is that we just can’t be bothered any more to find it. The second is the failure to appreciate that the profitability, if not the entire business model, of both Google and Facebook depends critically on them not taking responsibility for what passes through their servers. So hoping that these companies will somehow fix the problem is like persuading turkeys to look forward to Christmas…