In the bleak midwinter, droning on

This morning’s Observer column:

Well, Black Friday has come and gone and this columnist has missed the boat – again. But if the marketing mythology is to be believed, countless millions of our better-organised fellow citizens have been dutifully clicking and purchasing.

This year, however, is slightly different because something new will have appeared on the wishlists of tech-savvy shoppers: drones. A quick search for them on brought up 46 different models before I got tired of scrolling, ranging in price from under £20 to over £1,200. And over at the Apple store, they’re selling the Parrot AR.Drone 2.0 Power Edition Quadricopter, a snip at £299.95.

And that’s just the amateur/hobbyist end of the market. At the “serious” end, things rapidly get expensive…

Read on

LATER And you thought I was joking.

Well, see here: