Disupting ‘disruption’

Yesterday’s Observer column.

The Innovator’s Dilemma and the Big Idea that it spawned – disruptive innovation – has been kind to its author. Professor Christensen is widely revered as a guru in the tech world. The idea of disruptive innovation appeals to the vanity of the start-up culture: it conjures up images of high-IQ geeks subverting the empires of men in suits, or at any rate in chinos. Christensen has extended his analysis to other, non-technological areas and industries. Education, for example, is apparently ripe for disruption. And of course companies such as Uber and Airbnb are supposedly bringing innovative disruption to the taxi and hotel industries respectively. Everybody and his dog wants to be in the disruption business.

And then, a few weeks ago, a Harvard historian had the temerity to ask if Emperor Christensen had any clothes. Writing in the New Yorker, Jill Lepore gave The Innovator’s Dilemma the kind of unsympathetic third degree to which historians regularly subject the books of their professional peers. Her conclusion was unflattering, to say the least…

Read on

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