Talking cats and corporate social responsibility

This morning’s Observer column.

It’s 4.30 on a gloomy winter’s afternoon. I’m sitting with my grandson having one of those conversations in which grandsons explain complicated stuff to their grandads. He is four years old, omniscient in the way that four-year-olds are, and tolerant of my ignorance of important matters.

The conversation turns to computing and he inquires whether I have Talking Tom Cat on my iPad. “No,” I say. “What is it?” He explains that it’s a cool game that his grandma has on her iPad. There is a cat called Tom who listens to what you say to him and then repeats it in a funny voice. Also there’s a dog who does funny things.

So I dig out my iPad and we head over to the app store where, sure enough, Talking Tom Cat 2 is available as a free download. A few minutes later it’s running on my iPad…

Read on to find out what happens next.