It’s Groundhog Day on the “sources going direct” question

Acute blog post by George Brock.

Rupert Murdoch rarely says or does anything which doesn’t cause dismay somewhere. So it has been with his appearance on Twitter.

The octogenarian’s pithy provocations, unmediated by spin-doctors, have been enough to start yet more worries about the future of journalism. People were apparently in all seriousness sitting around at a seminar in the Columbia Journalism School considering the question of “sources” who “go direct” (to the audience, that is). The language itself is unintentionally revealing: how dare these people cut out the middleman and communicate directly with people? The seminar anxiously wondered if this would be “good for journalism”.

That will depend on how well journalists adapt to a transformative change.

Yep. George’s Inaugural Lecture laid out the argument nicely.