Net Gen (contd)

The Economist has a glowing review of Don Tapscott’s new book.

In the past two years, Don Tapscott has overseen a $4.5m study of nearly 8,000 people in 12 countries born between 1978 and 1994. In “Grown Up Digital” he uses the results to paint a portrait of this generation that is entertaining, optimistic and convincing. The problem, he suspects, is not the net generation but befuddled baby-boomers, who once sang along with Bob Dylan that “something is happening here, but you don’t know what it is”, yet now find that they are clueless about the revolutionary changes taking place among the young.

“As the first global generation ever, the Net Geners are smarter, quicker and more tolerant of diversity than their predecessors,” Mr Tapscott argues. “These empowered young people are beginning to transform every institution of modern life.” They care strongly about justice, and are actively trying to improve society—witness their role in the recent Obama campaign, in which they organised themselves through the internet and mobile phones and campaigned on YouTube. Mr Tapscott’s prescient chapter on “The Net Generation and Democracy: Obama, Social Networks and Citizen Engagement” alone should ensure his book a wide readership…

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